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Celebrity species ‘can help save other wildlife’

Panda WallpapersCharismatic or 'celebrity' endangered wildlife can help save less well-known or 'forgotten' animals – if the conservation funds are used wisely, environmental scientists say.
Dr Joseph Bennett and Professor Hugh Possingham argue that the world has developed a very inefficient way of choosing which animals facing extinction to save, often favouring popular wildlife such as rhinos, koalas and bilbies over the less well-known species, including Australia's blobfish, giant Gippsland worm, or the Pacific lamprey.

Read media release HERE.  Scientific paper this is based on HERE

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